There are many people who build lists online, but only a rare few who build profitable lists that actually bring home the bacon. Building sub-lists is one proven way to increase your list profits, but you’ve got to do it right.

Here are 3 underground way to build profitable sub-lists from scratch:

1. Customer Lists

Whenever your customer buys a product from you, ask him to opt-in to a special list for customers only. A customer list is a valuable list because every person on that list has actually bought something from you. That makes the list potentially far more profitable than a ‘normal’ subscribers list!

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Ninety-eight percent of “small businesses” are like this: Everyday, a fisherman and his son went out to sea in their tiny boat. Everyday, the old man would cast his net over the side of his boat and pull up a handful of scrawny fish. And, everyday the man said to his son, “Son, see that fleet of big fishing boats? That’s where the fat fish are. Keep bailing the water so we don’t sink and some day we’ll have fleet that large”. Do you think the man’s dream would come true? Certainly not if he was casting his net while his son bailed water! That’s a funny story but a similar situation happens every day in business: “Small businesses” dream of becoming large but fail to take the necessary steps to grow. Those businesses don’t deserve to succeed. And statistics tell us that they likely won’t live past 5 years.

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